How to check if ChatGPT mentions your brand (for free)

Type your category into ChatGPT, Gemini or Perplexity and see whether your brand comes up. That's the whole idea behind the free AI visibility check on this site: put in your brand, your domain and the category you compete in, and it asks one AI model a handful of the kind of questions a prospective customer actually types, then reports whether your brand showed up and whether your site got cited.

What "AI visibility" actually means

Search visibility used to mean one thing: where you rank on a results page. AI visibility is a different question — when someone asks an assistant "what are the best X" instead of searching for it, does your brand come up in the answer at all? There's no results page to check your position on. The assistant either mentions you or it doesn't, and it either links to your site as a source or it doesn't. Those are two separate facts, and a tool that only checks one is only giving you half the picture.

How the free check works

Enter a brand name, a domain, and a category ("project management software", "vegan meal kits", whatever you compete in). The tool builds three prompts from that category — the kind of question someone comparing options would actually ask — sends each to one AI model with web search turned on, and checks the response for two things: did it mention your brand, and did it cite your domain as a source.

That's it. No crawling, no scraping, nothing fetched from your site — the only network call this tool makes is to the AI model itself. It's free and anonymous: one check a day without an account, five a day with a free one.

Why the result comes with a confidence interval, not a percentage

Three prompts is a small sample. If your brand showed up in two of three, the honest way to report that is not "67% AI visibility" — it's "mentioned in 2 of 3 checks, which on a sample this small could plausibly be anywhere from roughly one in five to nineteen in twenty if you ran it a hundred times." That range is a Wilson score interval, the same math statisticians use to avoid overstating what a small sample actually proves, and it's the same interval the paid tracker in the full product uses for its own numbers — nobody here gets a false sense of precision, whether they've run 3 prompts or 300.

A single run also samples one AI model, on one day, with whatever that model happened to answer at that moment. Assistants update their answers as the web changes and as the model itself changes. A brand that gets mentioned today can drop out next month without anything on your site changing at all — the citation landscape moves under you. One check tells you where you stand right now; it doesn't tell you whether that's typical.

What to do with a clean result

If your brand didn't come up, the fix is rarely "add more keywords." AI answers are built from pages that directly answer the question being asked — see the piece on why an assistant cites one page and not yours for the retrieval-then-answer mechanics. Publishing a page that plainly states what you do, who it's for, and how you compare to the obvious alternatives gives an assistant something concrete to retrieve and quote, which a homepage full of brand language usually doesn't.

If your brand did come up but wasn't cited, check whether your site is reachable by the crawlers that feed these assistants in the first place — the free AI-crawler checker tells you in seconds whether robots.txt is quietly blocking the bot that would otherwise have brought you the citation.

Check your own visibility

Run it more than once, on different days, before drawing a conclusion either way — that's what the confidence interval is there to remind you. Tracking it weekly, across more prompts and more AI engines at once, with every run kept so you can see the trend rather than a single point, is what the full product does with a free account.